Following the success of last years’ Kinect Game Attraction for our client, Telecommunications giant AsiaInfo, we stepped things up another level for Mobile World Congress 2015 and created a new, fully immersive gaming experience.

The Brief:
The primary specification was to create a game which reflected Business Users’ frustrations with their current CRM system – slow, not enough capacity to cope with Big Data demands and unable to integrate new social channels. Secondly, to present our clients’ new CRM which integrates multiple customer relations channels and handles Big Data with ease, offering potential cost savings up to £4.6bn.
No pressure there then.
What did we do?
We reached into our little bag of tricks, and pulled out our Oculus Rift DK2 Kit. This was one way we knew we could bring the WOW Factor to any stand.For this new game we wanted to fully immerse the player in the animation, so we decided to combine it with the finger tracking device- LEAP Motion. Not only this we custom made audio to bring more realism to the virtual environment.

The Game Concept:
We devised two levels to demonstrate the differences between the generic established CRM and the new, shiny VerisCRM by AsiaInfo.Level one sees the player placed into a rusty, factory environment with machinery and mini robots whizzing around. The sounds are like being trapped in an 80’s pinball machine. The player is challenged to select binary coded social media channels to plug into an old robot, aptly named ‘Clanky’. The player is time limited and this level is frustrating due to the slow loading of Clanky, who eventually overloads and breaks- signalling the end of level one.Level two is like going inside the game Tron, it’s futuristic, clean, beautifully lit and you meet Verisbot. Verisbot is great, he’s friendly, helpful and accepts as many social channel gems as you can throw at him. The challenge is to simply match the gem colour and social channel to what Verisbot is requesting.
In both rounds the player scores points, and what do points mean? Prizes of course. AsiaInfo awarded an Oculus Rift DK2 Kit to the winning player after four days’ solid competing at MWC2015.

Why should your business consider a game attraction by The Fusion Works for your future event?

1. Having an attraction such as the Oculus increases footfall. AsiaInfo had positioned a big screen on their stand in view of a long walkway within the Exhibition hall, and crowds of people were flooding to it, whilst nearby stands remained empty.

2. We kept the game experience a mystery. Our client requested the audience see each players’ game experience on their big feature screen- but after much thought we decided to keep it hidden. Our previous experience with gaming for exhibitions has shown by doing this, maintaining the mystery is interesting- it draws the crowds in much more, as curiosity to discover always gets the better of us!

3. Creating the buzz around the stand. To make maximum use of the big feature screen we created a video trailer to loop in between Leader board views. It attracted people to the stand but also started a conversation, with delegates asking the AsiaInfo team plenty of questions about the game and their new VerisCRM.

4. It’s innovative and innovation is key to bringing customers to your stand. We specialise in thinking ahead, developing for next year.